Product Councils

Form product councils for each of your main product areas. Hold a monthly, 90 minute meeting with 5-20 stakeholders where you share progress, present priorities, get feedback, and build buy-in all at once.

A picture of Elves, Humans, and Dwarves sitting at the Council of Elrond
The Council of Elrond, from the film The Fellowship of the Ring (2001, New Line Productions)

This issue covers one of my go-to plays. I use it in at least half of the companies I work with. It's controversial, but I find it one of the most efficient ways to build and maintain stakeholder alignment.

Use this play when:

People outside of product are frequently calling meetings to debate development priorities. Executives raise the priority of single projects one at a time without considering tradeoffs and opportunity cost. Stakeholders feel priorities are up for debate all the time. Prioritization decisions that seem firm are continuously questioned, re-debated and re-analyzed.

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Jamie Larson
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