2. Change Experiments
You want to roll out a change, but that change involves other humans who have other things in mind.
The plays in the Head of Product Playbook are meant to make your life easier. But how do you introduce a play to your PMs in a way that they:
- understand what is expected
- believe it will work
- actually do the actions you are asking for?
In this issue, I'm introducing is a meta-play - how to use the other plays. The approach comes from Mike Burrows' Agendashift method, and here I'll write about how product leaders who A/B test their features should bring the same thinking to how you work with your team.
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